News
Primedia Releases Inaugural Edition of The Oman Health & Medical
June 21, 2010, Manama, BahrainRegional directory publishers Primedia International announce the release of a new guide focusing on Oman’s healthcare sector: The Oman Health and Medical.
The handbook, an offshoot of the publisher’s regional guide The Gulf Health and Medical, concentrates exclusively on Oman’s healthcare and medical industry, bringing together service providers and suppliers.
"Oman’s achievements and its placement as one of the top 10 in healthcare across the world encouraged us to undertake this initiative,” said John McIsaac, Chief Executive of Primedia. "There is definitely a huge demand in the market, both from the medical and supporting industries and The Oman Health and Medical will be the first publication of its kind to connect the two key segments in one of the Sultanate’s most dynamic sectors.”
The guide includes in-depth information on medical/health organizations and industry suppliers, expert viewpoints, industry events, medical associations and societies and much more.
"Increased awareness among individuals regarding the importance of a healthy lifestyle and seeking proper healthcare has contributed to the demand for this publication,” said Primedia’s Director, Redha Ameeri. "Primedia is proud to extend its commitment of publishing titles that create a platform for linking businesses and consumers in Oman’s healthcare industry.
Primedia International is a member of the US-based Yellow Pages Association (YPA), European Association of Directory Publishers (EADP); as well as the UK-based Middle East Association (MEA), and Arab-British Chamber of Commerce (ABCC). The company enjoys partnerships with Batelco, Q-Tel, the FGCC Chambers, the Dubai Chamber and the Qatar Chamber.
Headquartered in Bahrain, Primedia currently publishes Bahrain Yellow Pages, Qatar Yellow Pages, Banks in Bahrain, Arab Banking & Finance, Banking & Finance – UAE, The Gulf Directory, Dubai Industrial Directory and Bahrain E-mail, Fax, & Website Directory. Additionally, the company offers e-broadcast and mobile services as well as online advertising for its valued customers. For more information call +973 17490 000 or visit www.yellowpages.bh
Primedia successfully launches e-broadcast service
June 10, 2010, Manama, Bahrain Primedia International, the region’s leader in directory and guide publishing – print, online and mobile, recently announced the successful launch of its e-broadcast service
"We are very proud of this new service and the doors it has opened for our clients” said Primedia CEO John McIsaac. "e-broadcast complements our existing offerings and is an effective communication tool that is both engaging and interactive"
Through this platform, advertisers are instantly connected to their target audience via precision e-mail distribution. In addition to handling the delivery, Primedia offers full consultation and design services.
Since the launch of the service, the company has received an overwhelming response from its customers. Most e-broadcast bookings have become repeat bookings as a result of the high response rate the service yields.
"What the market needed was an effective and dynamic messaging platform which produces immediate result”, said Ramesh Swamy, COO at Primedia. "Primedia’s E-Broadcast service ensures just that – creative, interactive and delivers better ROI
Primedia International Launches Bahrain’s First Personalized WAP Service
Primedia International, the region’s pioneering leader in directory/guide publishing, launched Bahrain’s first mobile Yellow Pages on WAP this week. Consumers can now access Primedia’s WAP service through Bahrain’s major web portal: www.bahrainyp.com Mobile users across Bahrain now have easier access to information while on the move.
WAP is an open international standard for application layer network communications in a wireless communication environment. WAP enables access to the Mobile Web from a GPRS enabled mobile phone or PDA.
"We continue to deliver on our promise to find new ways to serve our markets,” said Primedia Chief Executive, John McIsaac. “Our advertisers will now benefit from even greater exposure to larger target groups through this flexible, easy-to-use medium.”
“At Primedia, it has been our endeavor to make the search for information effortless for our users,” added Primedia Director, Redha Ameeri. “This new WAP service further enhances the platforms we have traditionally offered – print and on-line.”
Primedia aims to provide comprehensive exposure for its advertisers as well as consistent and dependable access to information for consumers, via print, online, CD or mobile platforms.
The company also recently re-launched the popular regional business-to-business website www.gulfdirectory.com.bh The site boasts a number of user-friendly features to increase convenience for its commercial and industrial users. The site has a bold new look and will soon include WAP services.
Primedia International is the region’s pioneer of directory publishing, and has remained the market leader since its inception. The company produces a range of publications including the Bahrain Telephone Directory with Yellow Pages, The Gulf Directory, Bahrain Fax, e-mail and Website Directory, Variety Info Plus, Gulf Variety Info Plus, the Qatar Telephone Directory with Yellow Pages, the Dubai Industrial Directory, Banks in Bahrain, Arab Banking and Finance, Banking and Finance Directory of the UAE and the recently launched Gulf Health and Medical and Oman Health and Medical.
Primedia enjoys partnerships with Batelco, Q-Tel, the FGCC Chambers and the Dubai Chambers.
Primedia International is a proud member of the US-based Yellow Pages Association (YPA), European Association of Directory Publishers (EADP); as well as the UK-based Middle East Association (MEA), and Arab-British Chamber of Commerce (ABCC).