Company Overview
Built on a foundation of connection, innovation, and persistence Primedia International has, over the past three decades, established itself as a leading regional information provider.
Having recently repositioned ourselves as a multimedia solutions creator, our ultimate purpose remains the same – connecting buyers and sellers. While our core business for many years revolved around print media, we are rapidly expanding into multiple types of media to meet the ever evolving needs of our customers.
Our History
Having recently repositioned ourselves as a multimedia solutions creator, our ultimate purpose remains the same – connecting buyers and sellers. While our core business for many years revolved around print media, we are rapidly expanding into multiple types of media to meet the ever evolving needs of our customers.
The year of our inception was the same year we began publishing the Bahrain and Oman Telephone Directories. We still publish the Bahrain Telephone Directory to this day. In that same year we also launched what was to become one of our most widely known products, The Gulf Directory. The Gulf Directory was a unique development for that time and a testament to the innovation we strive to inspire. The Gulf Directory is still the only publication of its kind within the GCC. Following the development of Bahrain becoming the banking capital of the Middle East, our first niche product, Arab Banking & Finance, was launched. This was, and is, a detailed and comprehensive guide of banks and financial institutions across the Middle East. Over 25 years later Arab Banking & Finance is still one of most popular products. More information about our products can be found in our Product Profile.
Headquartered in Bahrain, Primedia has steadily increased its presence across the Gulf. We now have offices and/or affiliates in every GCC country. Outside of the GCC, we boast a number of affiliates and agents in such locations as Australia, Canada, Fiji, Germany, India, Indonesia, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, and the UK.